Following the successful launch of Season 1 of Coke Studio Africa last year, non-alcoholic beverage giant Coca-Cola Nigeria has released the names of the performing artistes that will feature in Coke Studio Africa Season 2which will air in September. Eight Nigerian music stars – Olamide, Omawumi, Burna Boy, Flavour, Phyno, Iyanya, Chidinma and Sheyi Shay – will feature on the show for the first time, together with Waje from the last season, they will be joining an equally exciting line up of stars from across Africa.
According to Olufemi Ashipa, Brand Manager, Colas for Coca-Cola Nigeria, the selection of these artistes for the 2014 edition was spurred by consumers’ request. “We decided to feature these artistes because they are currently the rave of the moment in the Nigerian entertainment industry.”
Coke Studio Season 2 will showcase collaborations by over 13leading music artistes from Uganda, Kenya, Tanzania as well as Mozambique which has just joined the bandwagon – to create a modern and authentic African sound through intercultural musical fusion.
Coke Studio Africa is an exciting live musical collaboration that brings together 24 artistes from Sub-Saharan Africa. Season 1 of Coke Studio featured a line-up of African artistes including legendary King Sunny Ade, MI, Waje, Jimmy Jatt and Bez from Nigeria; Salif Keita from Mali; Octopizzo, Miss Karun and Just a Band from Kenya; Hip Hop Pantsula and Tumi from South Africa; Boddhi Satva from the Central African Republic; Diamond Platinumz, Lady Jaydee and the Culture Music Club from Tanzania; Joel Sebunjo, Qwela and Lillian Mbabazi from Uganda.
Explaining the rationale behind the project, Olufemi said “Coke Studio Africa is taking music to another dimension and aims to satisfy the desire for something new and different. The music industry in Nigeria has witnessed a surge of talent shows; however, Coke Studio is not just a platform but a journey in discovery, bringing Africa together through music.”
Coke Studio II TV show, which will commence broadcast by September 13, 2014 on AIT Network, MTV Base, HipTV, NIGEZIE, Sound City, Trace Urban TV, is made up of eight recorded 45-minute shows. Each episode will showcase unexpected fusions by various groups of artistes to create a unique sound. The show will also provide viewers with a behind-the-scenes look into the artistes’ interactions and experiences on set.
In addition to the TV show, fans will be able to access content from the show on the Coke Studio Africa website www.cokestudioafrica.com. The entire episodes of the show will also be available to viewers on the official YouTube channel www.youtube.com/user/cokestudioAfrica. Viewers will have the opportunity to win various in the course of the show.
Coke Studio is a music television series produced by the Coca-Cola Company which features studio music performances by various artists. The concept originates from the Brazilian show, Estúdio Coca-Cola which first aired in March 2007. Coke Studio has been popular, receiving critical acclaim and frequently being rebroadcast on television and radio in Pakistan, India and the Middle East.